When it comes to protecting your brand and business, registering a trademark is a crucial step. A registered trademark provides you with exclusive rights to use your mark in association with your goods and services, preventing others from using a similar mark that could cause confusion in the marketplace. In this blog post, we will discuss how long a trademark lasts in Canada and the process for renewing your trademark registration to maintain its protection for as long as possible.

Understanding How Long a Trademark Lasts in Canada

In Canada, a registered trademark lasts for a period of 10 years from the date of registration. This initial 10-year term provides your brand with strong protection in the Canadian market, allowing you to establish your reputation and grow your business with confidence.

However, trademark protection does not last forever. To maintain your trademark rights, you must renew your registration every 10 years. This renewal process ensures that your trademark remains protected and continues to provide the valuable benefits that come with registration.

The Importance of Renewing Your Trademark

Failing to renew your trademark registration can have serious consequences for your brand and business. Once your registration expires, you may lose the exclusive rights granted by your trademark, leaving your brand vulnerable to infringement.

By renewing your trademark, you can:

1. Continue to protect your brand from potential infringers.

2. Maintain your legal right to take action against unauthorized use of your mark.

3. Strengthen your brand's reputation and value in the eyes of consumers and investors.

4. Preserve your ability to expand your business and enter new markets.

The Trademark Renewal Process in Canada

Renewing your trademark registration in Canada involves a series of steps designed to ensure that your mark remains eligible for protection and continues to meet the requirements of the Canadian Intellectual Property Office (CIPO).

Step 1: Monitor Your Renewal Deadline

CIPO will send a renewal notice to the address on file approximately six months before your trademark registration is set to expire. However, it's essential to keep track of your renewal deadline independently and not rely solely on the notice from CIPO. This proactive approach can help ensure that you don't miss the critical deadline for renewing your trademark.

Step 2: Assess Your Trademark's Continued Use and Eligibility

Before submitting your renewal application, take the time to evaluate your trademark's continued use and its ongoing eligibility for protection. Ensure that your mark is still being used in association with the goods and services listed in your registration, and that it remains distinctive and free from potential conflicts with other registered trademarks.

Step 3: File Your Renewal Application

To renew your trademark registration, you must submit a renewal application to CIPO, either electronically through their online filing system or by mail. Your renewal application should include:

1. Your trademark registration number.

2. The goods and services associated with your mark, organized according to the Nice Classification system.

3. Confirmation that your trademark is still in use or that special circumstances exist for its non-use.

Step 4: Pay the Renewal Fee

In addition to submitting your renewal application, you will need to pay a renewal fee. The updated 2023 fees for renewing a trademark in Canada, when submitted online through CIPO's website, are as follows:

1. For the first class of goods or services: $347.35

2. For each additional class of goods or services: $105.26

These fees are non-refundable and must be paid when renewing your trademark registration.

Step 5: Receive Confirmation of Renewal

Once CIPO has processed your renewal application and fee, they will issue a confirmation of renewal, extending your trademark registration for another 10-year term. With your trademark successfully renewed, you can continue to enjoy the benefits of exclusive rights and protection in the Canadian marketplace. 

Step 6: Plan for Future Renewals 

Since trademark protection requires ongoing maintenance, it's essential to plan for future renewals. You should mark your calendar with the next renewal deadline and establish a system to monitor and manage your trademark portfolio. By staying organized and proactive, you can ensure that your trademark registrations last for years to come.

Tips for a Smooth Trademark Renewal Process

To help ensure a successful trademark renewal process in Canada, consider these helpful tips:

1. Maintain accurate records: Keep detailed records of your trademark registration, including the initial registration date, renewal deadlines, and any correspondence with CIPO. These records can serve as a valuable resource when preparing for future renewals.

2. Monitor changes in trademark law: Stay informed about any changes in Canadian trademark law and regulations, as these updates may affect your renewal process or the eligibility of your mark for continued protection.

3. Engage a trademark professional: If you're unsure about the renewal process or require assistance in maintaining your trademark portfolio, consider enlisting the help of a trademark agent or attorney. Their expertise in trademark law and the Canadian registration system can provide valuable guidance and support throughout the renewal process.

4. Be proactive: Don't wait until the last minute to begin the renewal process. Give yourself ample time to gather the necessary information, complete the renewal application, and address any potential issues that may arise.

Ensuring Longevity for Your Trademark in Canada

Understanding how long a trademark lasts in Canada and the importance of timely renewal is crucial for maintaining strong brand protection. By following the steps outlined in this guide and staying proactive in managing your trademark portfolio, you can help ensure that your brand remains well-protected and continues to thrive in the competitive Canadian market.

A well-maintained trademark is a valuable asset for any business, offering exclusive rights, legal protection, and the ability to build and maintain a strong reputation. By staying informed, organized, and proactive in managing your trademarks, you can help secure your brand's longevity and success for years to come.

Ready to create a trademark that lasts?

Get in touch with our trademark legal team today.